![]() These product pages aren't over the top, nor are they massively exciting, but they very clearly explain the product. Now, there is a good chance you don't know Anova or their products, but they are a leading brand of upper-echelon cooking equipment. Sometimes, a product page can be simple yet still be useful, and this example from Anova is the perfect example. The product page for Leesa's Original Mattress sells a better night's sleep perfectly. When buying a new mattress, you are essentially investing in getting a better night's sleep.Īnd this is another product that, when buying online, you are not able to try out yourself for comfort.īut the perfect example of a brand that has nailed its product page in this space is Leesa. Their online store perfectly portrays features, perks, and photos (in a lifestyle setting, something that is so important for helping you to picture the final look and style) with sizing options, unique selling points, and even an obvious highlight on available discounts. Take a look at the product page for the brand's Compound Zip Hoodie and enjoy the experience for yourself. Precise sizing, color variants, and payment options are all essential when selling clothing online. Gymshark does a fantastic job presenting an engaging product page that is led by the right balance of images that do the product justice and serve a purpose. This means there's an inherent need to rely upon fantastic imagery to help you to visualize a product on yourself. If you choose to buy online, you cannot try on items and style them on yourself. Gymsharkįashion has found its way online in recent years, but one thing that is often missed is the experience that is found when shopping on the high street. Please go check out their product pages they are as inspirational as the products themselves. ![]() If we take a look at the product page for the iPhone SE, we can see just why this is such a great example.ĭespite being available in multiple different configurations of size and color, the tech giant has chosen a single page that heavily focuses on the finish and capacity. Another thing that we love is Apple's focus on using the attention that people give the page to call out a trade-in offer. Their product pages combine a simple yet highly effective layout with the vital information that you need to make a purchase. AppleĪpple is all about customer experience, and their online store is no different. If you are not doing this, you stand a good chance of being left behind by the competition.īe the business that continues to make small but regular improvements, and you will come out on top.īut to give you ideas and inspiration on things that you can try out yourself, here are 14 of our favorite product page designs that we hope will leave you wanting to make changes to your own store's templates right away. If you want to create the best product page experience for your customers, you need to be continually A/B testing different layouts and making improvements. 14 Product Page Examples You Need to Know About It is when your product pages are boring or difficult to use that you'll struggle to convert browsers into customers. When you can effectively communicate your offering in a way that buying feels natural, you can win big. Your product pages exist to give a potential customer the information they need to decide to buy an item from you while doing so clearly and effectively.īut what should you include as standard on your product pages? As far as we are concerned, these are the must-haves you should not overlook:īut where the magic happens is when you take the time to present these elements in a way that engages your audience and makes them want to buy your products. To answer this, we first need to understand the purpose of these pages in a customer's purchase journey. You are probably wondering: what makes a great product page? ![]() Many do, and you should use this to your advantage and turn them into your store's secret conversion weapon. And eCommerce marketers are going to be working hard to gain a potential customer's confidence.ĭo not underestimate the importance of your product pages. And we often associate sleek and impressive design with trust. But get this significant page wrong, and you will be missing out massively on sales that would otherwise have converted.Īs consumers, we have become inherently used to unique experiences across the web in recent years. Use a well-structured product page that makes it easy for site visitors to purchase from you, and you can enjoy increased revenues from the same marketing performance. Your product pages have the potential to make or break your store's sales, as well as the effectiveness of your marketing efforts. 14 Product Page Examples You Need to Know About.
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